Hi, I'm Chuck Kostalnick.
I turn complex systems into simple products.
Co-Founder and CTO of Salüd, Master Pre-Sales Solutions Architect at nCino, and 3x Salesforce-certified. I've spent over a decade turning messy business processes into scalable platforms, from Apple to fintech and banking.
Process first, platform second, always shipping.
I'm Chuck Kostalnick (he/him), a product-minded technologist focused on turning complex systems and data into simple, scalable products people actually use.
By trade I'm an experienced manager and technical Salesforce architect with a demonstrated history of implementing scalable Salesforce solutions, streamlining processes and tools, and building out governance and documentation best practices. I'm 3x certified in Salesforce and experienced administering and architecting nCino, DocuSign CLM, FinancialForce, and CPQ.
My path runs from Apple to Salesforce admin at Western Digital, to leading Salesforce at Ripple, to enterprise pre-sales at nCino. Today I'm the Co-Founder and CTO of Salüd and the creator of Cellarbot. I live in the Denver metro area with a mountain view and too many open browser tabs.
A decade+ of building on platforms
From helping customers one-on-one at Apple to architecting enterprise banking solutions at nCino, every step has been about making complicated things feel simple.
Salüd
Oct 2025 – Present- Lead technology for the first algorithm-powered platform that takes you from nutrition goals to groceries: personalized macro targets, a cart of real products, and a solver that closes the gap in one tap.
- Own the architecture behind optimization across 3 million+ SKUs from retailers like Costco, Target, and Whole Foods, hitting calorie and macro targets simultaneously while respecting dietary restrictions and allergen safety.
- Ship across the full surface: the iOS and web apps, and dashboards for dietitians and organizations.
nCino, Inc.
Sep 2021 – Present · Remote- Serve as the senior technical lead in the sales cycle for the nCino platform, partnering with financial institutions on discovery, solution design, and tailored demonstrations.
- Translate complex banking and lending processes into scalable platform architecture on nCino and Salesforce, acting as a trusted technical advisor on enterprise deals.
- Brought a decade of hands-on Salesforce administration and architecture into pre-sales, bridging the gap between what prospects need and what the platform can do.
Ripple
Apr 2018 – Sep 2021- Led the transformation of Salesforce at Ripple from 50 users in two teams to over 250 users across nearly a dozen teams.
- Consulted internal teams to streamline processes before building them into Salesforce, a business-process-first approach that built features around how teams actually work.
- Implemented best practices around technical documentation, business process documentation, and release management; prioritized projects by business need and impact.
- Designed a scalable, easy-to-audit permissioning scheme flexible enough for users with hybrid roles.
- Implemented DocuSign CLM to generate and route sales agreements, speeding up negotiation and cutting time-to-sign; built a matchmaking tool connecting customers and partners on RippleNet.
- Migrated Ripple to the Lightning UI and built Ripple's Deal Desk with Product Marketing, Finance, and Legal, scalable enough to transform with the business without new Flow or Apex.
- Implemented GDPR compliance processes, Adobe eSign for NDAs straight from Salesforce, and system-wide record type automation to cut clicks for end users.
Western Digital
Apr 2015 – Apr 2018- Supported the implementation and growth of Salesforce from 200 to over 1,000 users.
- Developed internal communication and training strategies to drive adoption, and translated business needs from all levels of management into Salesforce solutions.
- Implemented validation and sharing rules, custom objects, workflows, and process builders.
Apple
Jan 2013 – Apr 2015- Consistently one of the top performers in the store, building rapport with customers in an often challenging environment, effective in every presentation setting from 1-on-1 to large groups.
- Where the customer-first instincts started: active listening, honest collaboration, and moving forward as a cohesive team.
3x Salesforce certified
Certifications backed by a decade of daily, hands-on platform work.
Chuck puts his whole heart into everything he does and always has a smile on his face. His love for technology and innovation is contagious.Teammate at Apple
Goals to groceries, automatically
Salüd is the first algorithm-powered platform that turns your nutrition goals into a macro-optimized grocery cart. As Co-Founder and CTO, I own the technology that makes it work. These are live demos from the product.
Fill the Gap
Hitting exact targets for protein, carbs, fat, and calories simultaneously, while respecting dietary restrictions, allergen safety, and store availability, is a multi-dimensional optimization problem. No spreadsheet, dietitian, or LLM can solve it at scale. Salüd's solver can.
When your cart falls short of your weekly targets, Fill the Gap recommends the exact items to close the deficit. One tap to a complete cart.
Real products, real stores
Members build carts from over 3 million real products at the stores they already shop: Costco, Target, Whole Foods, and more. Every item's macros update weekly totals in real time, so the list you check out with is the nutrition you take home.
The same engine powers dashboards for dietitians and organizations, letting professionals prescribe macro-targeted grocery plans and manage client goals remotely.
Always shipping
From Salüd to side projects, here's what I'm pouring my time into.
From nutrition goals to your grocery cart. Salüd's solver builds a macro-optimized list from 3 million+ real products at the stores you already shop, and its signature Fill the Gap feature closes any deficit in one tap. See the live demos ↑
gosalud.io
Your personal wine & spirits cellar, in your pocket. Scan bottles to catalog your collection, track what you have, and ask Siri about your inventory, with widgets and Shortcuts built right in.
cellarbot.app
My other life: variety content creator on Twitch and YouTube since 2012, pronounced "Hey Apple." Live gameplay, community chaos, and the internet home where the builder side and the streamer side meet.
heyaa.plGet in touch
The best place to reach me professionally is LinkedIn, or find me through the things I build.